The Social Networking Market Opportunity: Quantifying market reach, scale and monetization across the value chain, 2010-15 Table of Contents : Monetizing Social NetworkingExecutive summary 12Social networking market context 12The dynamics of the social networking marketplace 12Social networking competitive situation analysis 13Monetizing the social networking market 14Stakeholder profiles 15Chapter 1 Social networking market context 18Summary 18Introduction [...]
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